About Me

Hi, I'm Kelly Lawrence, founder of The Purple Desk Co.

I provide professional virtual assistant and business support services to busy business owners, consultants and professionals who need reliable administrative support without the cost and commitment of employing additional staff.

With over 15 years of experience across healthcare, banking, financial services and business administration, I understand the importance of organisation, confidentiality, accuracy and attention to detail. Throughout my career, I have worked in highly regulated environments where professionalism and precision are essential.

My experience includes supporting advisers and clients connected with St. James’s Place and True Potential, alongside roles within healthcare administration and banking. This background has given me extensive experience managing documentation, maintaining records, coordinating schedules, supporting client processes and handling sensitive information with discretion.

I'm naturally organised, detail-oriented and genuinely enjoy bringing order to busy workloads. Whether it's managing an inbox, organising a diary, preparing documents or keeping important records up to date, I take pride in helping things run smoothly behind the scenes.

When I'm not working, you'll usually find me with a good book, spending time with my family, or planning my next holiday. I believe that staying organised creates more time for the things that matter most, which is exactly what I aim to help my clients achieve.

My goal is simple: to provide dependable, professional support that gives business owners confidence, peace of mind and valuable time back to focus on growing their business.

I'd love to learn more about your business and discuss how The Purple Desk Co can support you.